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Onyx Steps In to Help Businesses Navigating Microsoft's New Sales Model

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Onyx, an AI-powered start-up co-founded by Neil Lomax and Chris Brown, aims to assist businesses spending over £1 million annually on IT services. This initiative follows Microsoft's shift to a direct sales model for large enterprises, reducing reliance on third-party resellers. Onyx leverages AI to assess software licensing and cloud service pricing, ensuring accurate recommendations backed by insurance. The start-up plans to extend support to services from SAP, Oracle, Salesforce, and IBM in the coming months.